A Glimpse into the Revival of Vintage Watches in 2024

Introduction

After years of new luxury sport watches dominating wrists everywhere, there has been a noticeable shift back towards classic timepieces in recent years. 2023 saw record high prices at auction for rare vintage models from the likes of Rolex, Patek Philippe, and Omega. As we look ahead to 2024, the revival of vintage watches shows no sign of slowing down. In fact, industry experts predict even greater interest in —and demand- for vintage timepieces in the coming year.

The high demand for luxury goods like luxury watches is the main reason that selected timepieces like vintage watches are trending in 2024. It sparks interest in the history of brands, and when top new models are hard to find, some collectors become impatient and start looking into the vintage and pre-owned market.

The GMT Master Pepsi, Omega Speedmaster, and Cartier Tank are standout vintage watch models to look out for 2024. The GMT Master Pepsi is celebrated for its iconic dual-color bezel and historical significance, while the Omega Speedmaster's timeless design and association with space exploration make it a classic choice. The Cartier Tank, with its elegant rectangular case and enduring style, adds a touch of sophistication to any vintage watch collection. These models not only embody exceptional craftsmanship but also hold a special place in horological history, making them highly sought-after among enthusiasts and collectors.

Whether you’re a watch collector looking to enhance your collection in the new year, or simply interested in understanding where the industry is headed, read on for a look at the vintage timepieces that might return in 2024.

Vintage Watches Growing in Popularity

Rolex GMT Master Pepsi 1675 Stainless Steel Black dial 40mm Automatic watch

The Rolex GMT Master Pepsi 1675 in stainless steel is an iconic vintage watch that is likely to be in high demand in 2024. Produced between 1959 and 1980, this reference features the renowned red and blue "Pepsi" bezel, which has become symbolic of the GMT Master line. As one of the early GMT references, the 1675 represents an important chapter in Rolex's history and horology more broadly, as it was among the first watches made for jet-setting pilots to track dual time zones.

As Rolex continues to limit supply of new steel sport models, collectors will keep turning to vintage pieces, making the 1675 Pepsi an excellent acquisition target in 2024 and beyond, especially since examples in good condition are getting harder to find.

Omega Speedmaster 145022-69ST Stainless Steel Black dial 40mm Manual watch

The Omega Speedmaster 145022-69ST is set to be a highly sought-after vintage watch in 2024. This 1969 Speedmaster has a 40mm stainless steel case housing a manual-wind Omega movement, the same movement used in earlier Moonwatch models. With its classic black dial providing an understated, versatile look, the 145022-69ST represents an important transitional piece in Omega's Speedmaster evolution. As vintage Omega chronographs continue to climb in popularity among watch collectors, this affordably sized Speedmaster with links to the iconic Moonwatch heritage should attract considerable attention next year.

Cartier Must 21 Watch 18k Gold Plated on Sterling Silver Manual Watch

The Cartier Tank Vermeil makes a graceful statement on the wrist with its rectangular case and minimalist dial. For luxury watch lovers in 2024, an 18k yellow gold plated model on sterling silver offers an attainable piece of Cartier style. The warm glow and brilliance of the 18k gold plating gives this classic dress watch a rich, upscale look. Yet it comes at a more accessible price point compared to solid gold. Powered by a manual winding movement, the Must 21 represents horology heritage. With its Art Deco roots, precious metals case, and Cartier mystique, the gold plated Must 21 promises to be a coveted modern luxury watch in 2024 - one that conjures enduring sophistication.

Vacheron Constantin Cioccolatone 6440 Q 18k Yellow Gold 35mm Automatic watch

The Vacheron Constantin Cioccolatone reference 6440 Q is likely to get more collector attention in 2024. First sold in the late 1950s, the funnily named Cioccolatone (Italian for chocolate) has a rich 35mm yellow gold case with a Champagne dial. Inside runs Vacheron's automatic caliber 1205SC ticking slowly at 18,800vph. While others chase sport models, the Cioccolatone is totally different with its smaller case, unique dial, and attractively slow movement. As more basic vintage models disappear, odd pieces like the 6440 Q are appealing options that show creativity over just brand image.

Audemars Piguet Perpetual Calendar 25654BA.00.0944BA.01 18k Gold dial 39mm Automatic

The vintage Audemars Piguet reference 25654BA perpetual calendar demonstrates why the brand is so revered among collectors for its complicated watches. Launched in the early 1980s, the 39mm case crafted from 18k yellow gold contains the intricately finished automatic caliber, and displays the day, date, month, moonphase, and leap year. While often overshadowed by its Royal Oak sibling, references like the 25654 spotlight Audemars Piguet's prowess in high watchmaking. As one of the few perpetuals ever produced by the Audemars Piguet in a classical round case, this reference offers incredible complexity paired with stylish versatility. And even with the mechanics involved, the dial retains readability thanks to its spacious layout and gold finish. For those seeking an alternative to more commonplace perpetual calendar options the AP reference 25654BA.00.0944BA.01 makes an intriguing and rewarding choice, and is on sale for a limited time at Gray & Sons!

Get to Know More About Gray and Sons Jewelers - Luxury Watch and Estate Jewelry Specialists.

For over 43 years, Gray and Sons have specialized in the dealing of pre owned luxury watches including many different vintage watches and estate jewelry like Tiffany & Co., Cartier, Bvlgari, Chopard, Van Cleef and Arpels, and many other high end jewelry brands. Also, most of the items in our inventory have been repaired or restored and polished to like-new condition unless keeping the original condition serves the desired outcome of preserving uniqueness or antiquity of the item.

Customers from all over the world  sell us their used watches and jewelry  so our inventory is ever-growing. We update the website daily so many things come in every day! Customers can request a free monthly catalog that includes our top of the line eclectic updated inventory.

If you are interested in selling your unwanted Jewelry, Diamonds, Watches, or Sterling Silver sets you can explore our simple, step-by-step guidance covering evaluation, shipping, and payment, designed to help sell your jewelry. Our user-friendly process ensures sellers feel informed and assured at each stage. Additionally, benefit from our expert tips and best practices, ensuring you attain the optimal value for your prized watch and jewelry pieces.